The Subcontinental media environment has seen a profound transformation with the growth of viral news, essentially altering how narratives are circulated and absorbed. Outlets like WhatsApp, Social Media and YouTube have become critical forces for news dissemination, ignoring conventional media h

The landscape of Bharat's information cycle has undergone a significant change, fueled by the rise of social media and fast-spreading content. Established media outlets are now grappling with a new reality where ordinary people and independent creators often break stories that quickly gain massiv